Rocky Mountaineer tasked us with making them stand out in a travel category already brimming with jaw-dropping scenic photography. Our approach was to bring to life the true wonder of the journey, which encompassed not only the amazing natural beauty on the outside of the windows but also the service and storytelling that takes place inside the carriages. The "Giants" campaign used CG to create fantastical, almost dreamlike scenes that illustrate the heightened feeling of emotion guests experience. My role included design and art direction of all the targeted print, online and direct marketing pieces.
Client: Rocky Mountaineer Agency: Tribal Worldwide Role: Art Direction + Design
Television spot written and directed by Daryl Gardiner & Geoff Vreeken - DDB Canada