Navigating through Uncharted Territory

Mustang Survival is recognised as one of the world’s leading producers of technical marine safety equipment. From personal floatation devices to base layers, Mustangs commitment to design, technology and quality is clearly evident. In 2018 they made the decision to offer online sales and needed a new site that not only told their story in a compelling way but also integrated seamlessly with Salesforce Commerce Cloud, their chosen e-commerce platform. With customers who range from weekend sailors to front line military and police divers we needed to first distill their vast product line into categories that resonated with the audience. From there we produced a number of key page templates and formed a design system that allowed them to move forward with in-house production.

Client: Mustang Survival      Agency: VentureWeb      Role: Creative Direction + Initial Design