Destination Canada (formerly Canadian Tourism Commission) is Canada’s national tourism marketing organization. Since 2010 we have been tasked with positioning Canada as a premier four-season tourism destination. The "Keep Exploring" brand we developed has given birth to a number of campaigns and propelled Canada to the very top of the FutureBrand Country Brand Index. This latest project was a socially-driven blog for the European market. We sent social influencers from each market on real trips across the country and pulled in their content streams to the site. The combination of the front-end visuals, the transition animations and the fully responsive layout make the site read like an inspirational coffee-table journal.
Client: Destination Canada Agency: Tribal Worldwide Role: Various (ACD, AD, Design)