Uncomplicating the Complicated

“True Service” is at the heart of everything Kal Tire does. Their core values of offering the best products at a fair price, all backed by superior service has elevated them to Canada’s largest independent tire dealer. Tasked with designing an e-commerce experience that matched their in-store service we started from scratch, creating a fully responsive site on the Demandware platform. We streamlined the extremely complicated process of choosing tires and ensuring the right size, fit and performance. Through a clean, intuitive interface users can not only find the perfect tire but also locate their nearest Service Centre and book an available time-slot for fitting. Car visualisers, testing videos, and extensive resources all help create a more effective commerce experience and make buying new tires a much less complicated task.

Client: Kal Tire      Agency: iamota      Role: Creative Direction + Initial Design