Cervélo

A Triumph of Human and Machine

If you don't know already I (really, really) like bikes. Getting the opportunity to work with my favourite mountain bike brand, Santa Cruz Bicycles, was huge. But to then add Cervélo, the leader in high-performance road bikes to the list was the cherry on the cake. The VentureWeb team and I kicked things off at Cervélo HQ in Toronto with a multi-day research & envisioning session. From there we began to craft a user experience that spoke to the diverse audience the brand attracts with a visual language that reflected Cervélo's core values of performance, speed, and engineering. Built on Salesforce Commerce Cloud the site guides users from early inspiration and learning right through to configuring their custom build, buying the matching race apparel and signing up to the MyCervélo club.

Client: Cervélo Cycles      Agency: VentureWeb      Role: Creative Direction + Design