Banff & Lake Louise has a rich heritage as one of the world’s most breath-taking mountain destinations. It is a place steeped in legendary tales of adventure, exploration and myth. The Banff brand received an extensive redesign and my task was to take the new "Alive" positioning and bring it to life online. I created the overarching digital look and feel then creative directed the rollout of the full site. With a colour palette inspired by nature, a clean editorial-style layout, and a fully responsive build the site is designed to draw users in and allow them to envision their Banff adventure.
Client: Banff & Lake Louise Tourism Agency: VentureWeb Role: Design + Art Direction + Creative Direction